From humble beginnings to a campus on the rise, UNCP empowers students to go beyond
every expectation. Our story is one of purpose, perseverance and progress. What began
more than 138 years ago as a bold act of courage has grown into a thriving university
that empowers students to go beyond — beyond expectations and beyond boundaries. Rooted
in tradition yet driven by progress, UNCP continues to open doors, strengthen communities
and prove that when potential meets purpose, anything is possible.
Rising with possibility.
Our Tagline
Go Beyond. It’s more than a tagline, it’s a mindset.
From Pembroke to the world, our spirit goes beyond. What begins in our classrooms
extends to hospitals, startups, schools and communities everywhere.
Our Brand Pillars
These are the promises that define who we are and what sets us apart. Together, they
guide how we teach, lead and tell our story.
Excellence That’s Personal
Students learn from expert faculty who are scholars, mentors and advocates. Small
classes spark big ideas. Professors know students by name, mentors show up and community is built into everything. We transform students into
leaders.
Prepared for What’s Next
Real-world experiences, personal coaching and career-connected learning ensure students don’t just graduate … they launch. Employers notice. Graduate schools do, too. Because students aren’t wondering what’s
next. They’re ready for it.
Campus on the Rise
Look around: the energy is unmistakable. New buildings. Modern labs. Championship
teams. We’re rising, and it’s visible in every corner of campus. This is a university investing boldly in its future … and
yours.
A Smart Investment That Pays Off
Earning a degree doesn’t have to be a debt sentence. We offer high-quality academics,
real outcomes and life-changing support — without the price tag. We’re affordable on purpose. That’s not a compromise; it’s a NC Promise.
Tradition Fuels Belonging
From its founding by the Lumbee Tribe to today’s welcoming and driven campus, our
traditions run deep. That history creates something rare: a community where every
student, no matter where they’re from, feels at home.
Bold. Authentic. Unmistakably UNCP.
Our brand stands out with purpose. Through bold headlines, expressive typefaces and
authentic imagery, we capture attention and reflect the spirit of a university on
the rise. Every design choice, from color to composition, reinforces who we are: confident,
welcoming and ready for what’s next.
What you won’t find are clichés or corporate jargon. Instead, our visuals and words
work together to tell a genuine story — one of opportunity, progress and belonging.
We go beyond trends to express the real UNC Pembroke: a place where tradition meets
forward momentum and potential knows no limits.
Visuals Beyond the Ordinary.
Color is how our story feels before it’s read. Our colors and patterns reflect the
strength and spirit of UNC Pembroke. The bold contrast of black and gold honors our
tradition while modern accent tones add energy and versatility across digital and
print spaces. Patterns are used with purpose — never decoration for decoration’s sake.
They bring texture, movement and depth to designs, reinforcing the momentum of a campus
on the rise. Our typography reflects the same balance. Clean, modern typefaces like
Poppins convey clarity and confidence, while their rounded forms bring approachability
and optimism. Together, our colors, patterns and type tell a story that’s unmistakably
UNCP — timeless, forward-looking and designed to Go Beyond.
Authenticity in Every Frame.
We focus on real people and real moments that reflect the warmth and determination
of our community. You’ll see students collaborating, exploring, creating and leading.
Faculty engaging one-on-one. A campus alive with color, connection and possibility.
Every photo should feel genuine — never overly staged, filtered or perfect. Each image
tells a story of purpose and belonging, showing what it truly means to Go Beyond.
Discover what it means to Go Beyond.
At UNC Pembroke, our story is still being written and you’re part of it. Whether you’re
a future student ready to join our campus community, an alum shaping what’s next or
a partner helping us strengthen North Carolina and reach farther, there’s a place
for you here. Explore our programs. Visit campus. See how your goals, your purpose and your potential can go beyond what you imagined
— right here at UNCP.
