University Communications & Marketing

The strength of the UNC Pembroke brand grows when we speak with one voice and present a consistent visual identity. By providing departments with standardized language and design resources, we empower them to represent the university with clarity and confidence. This unified approach is essential to our shared goal of effective, impactful communication. View Style Guide

Our team of graphic design professionals develops impactful visual assets that reinforce the UNCP brand — from official logos to a wide range of marketing materials. Their creativity and expertise ensure consistency with the university’s strategic communication goals, helping to build a strong, recognizable visual identity. This work enhances engagement with students, the community and stakeholders across all audiences. 

Internal clients in need of services should submit a universal request form found in MyUNCP.edu. 

UNCP utilizes a range of social media platforms as dynamic tools to highlight campus life, academic excellence and our vibrant university community. Through engaging content, compelling visuals and timely updates, we aim to foster connection with prospective students — offering a sense of belonging and a window into the unique experiences and opportunities available at UNCP.

Instagram  Facebook  LinkedIn  YouTube

UNC Pembroke has partnered with Affinity Licensing to license the university’s marks (logos and seal) to assure quality and to control usage of those marks. Trademark licensing creates cooperative working relationships between UNCP, the manufacturers of approved and authorized products, and the retail community. It ensures that all merchandise bearing the university’s marks promotes and protects the image of the university while fulfilling the needs of consumers.

UCM manages the retail and trademark licensing programs. If you are a vendor interested in retailing merchandise with official UNCP logos, the first step is to become a licensed vendor through our program's manager. Campus departments must use a licensed vendor for any items ordered that incorporate UNCP trademarks (excluding printed material). 

Get Licensed

Any person, business or organization interested in producing items bearing the university's trademarks must first obtain a license through Affinity Licensing.

As always, state purchasing policies must be followed.

UNCP is a public institution that frequently captures photographs and videos of campus life, including events, ceremonies and daily activities, to support and promote its mission.

By visiting, enrolling in or working at UNCP, and by being present in public areas on campus, you grant the university — and those authorized by it — the right to use and reproduce any images or recordings taken of you during your time on campus. This usage may occur without compensation.

All photographs and video files are the exclusive property of the university.

For media inquiries and credentialed members of the media who wish to be added to our distribution list, please email mark.locklear@uncp.edu.

Members of the media who would like to receive notice of public meetings should file a written request for such and send to the following:

UNCP
Attn: Mark Locklear, Public Communications Specialist
P.O. Box 1510
Pembroke, NC 28372

For the latest news and events: University Newswire

UCM leads the design and oversight of the university’s public-facing website, uncp.edu. This includes managing the content management system and site search platform, campus map, consulting on information architecture and user experience, developing custom web solutions as needed and approving all submitted changes to content on the site. 

Having trouble with the website? Email web@uncp.edu.